Parra-Meroño, M.C. and De-Juan-Vigaray, M.D. 2025. Personal Brand on Social Media through Creativity: Analysis of the Influencer ’Marcela Peraz’. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual. 17, 8 (Dec. 2025), 235–252. DOI:https://doi.org/10.62161/revvisual.v17.6118.