Rodríguez-Rabadán Benito, M. et al. 2025. Emotional Impact of Branded Content and Traditional Advertising from a Neuroscientific Perspective. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual. 17, 6 (Oct. 2025), 95–109. DOI:https://doi.org/10.62161/revvisual.v17.5949.