Gil Ibáñez, M. et al. 2025. Impact of Augmented Reality on Generation Z’s Purchasing Intention: Behavior Analysis in a Digital Environment. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual. 17, 5 (Sep. 2025), 17–29. DOI:https://doi.org/10.62161/revvisual.v17.5938.