Carrero Márquez, O. et al. 2024. Reinventing Soccer Communication through Sportainment with Genzers in Spain: The case of the Kings League. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual. 16, 3 (May 2024), 63–78. DOI:https://doi.org/10.62161/revvisual.v16.5205.