1.
Marroquin-Ciendua F, Sánchez Cid M, Cuevas-Molano E. Rational and Emotional Advertising for Sustainable Transportation: Experimental Analysis of Persuasion Through Normative Appeals . SAUC [Internet]. 2026 Sep. 3 [cited 2026 Sep. 4];12(5):1-21. Available from: https://visualcompublications.es/SAUC/article/view/6109