López Martínez, Gema, María Hernández-Herrera, and Aitor González-Bengoechea. “Social Marketing Applied to the Spanish Traffic Authority’s Strategy: A Case Study in the Fight Against Drunk Driving”. Street Art & Urban Creativity 12, no. 5 (September 3, 2026): 161–184. Accessed September 4, 2026. https://visualcompublications.es/SAUC/article/view/6100.