LÓPEZ MARTÍNEZ, Gema; HERNÁNDEZ-HERRERA, María; GONZÁLEZ-BENGOECHEA, Aitor. Social Marketing Applied to the Spanish Traffic Authority’s Strategy: A Case Study in the Fight Against Drunk Driving. Street Art & Urban Creativity, [S. l.], v. 12, n. 5, p. 161–184, 2026. DOI: 10.62161/sauc.v12.6100. Disponível em: https://visualcompublications.es/SAUC/article/view/6100. Acesso em: 4 sep. 2026.