BONALES-DAIMIEL, Gema; GUTIÉRREZ-MANJÓN, Sergio. Integrated advertising in video game: Persuasive communication strategies and perception in Generation Z. Street Art & Urban Creativity, [S. l.], v. 11, n. 8, p. 101–118, 2026. DOI: 10.62161/sauc.v11.6074. Disponível em: https://visualcompublications.es/SAUC/article/view/6074. Acesso em: 9 jan. 2026.